1. Home
  3. NAGA Blog
  5. NAGA Launches New Brand Campaign with Borussia Dortmund — and Finally Answers “What Does NAGA Mean?”

NAGA Launches New Brand Campaign with Borussia Dortmund — and Finally Answers “What Does NAGA Mean?”

We’re excited to unveil our latest branding campaign with our partners, Borussia Dortmund (BVB)! The video is short, fun, and packed with personality, answering the big question “What Does NAGA Mean?”!

Updated October 7, 2025

Share the article:

 

Discover NAGA, Official Partner of Borussia Dortmund

NAGA, the all-in-one financial platform, today unveiled its latest brand campaign in partnership with Borussia Dortmund, one of Europe’s most celebrated football clubs. The campaign aims to amplify NAGA’s global presence, aligning it with a football power that mirrors its own values: focus, discipline, ambition, and a deep commitment to community. 

But the spotlight isn’t on football. The campaign centers around one of the most frequently asked questions NAGA receives: “What does the name NAGA really mean, and where does it come from?” Rather than offer a typical explanation, NAGA decided to let BVB’s players do the talking, with a humorous twist. A short, light-hearted video starring Borussia Dortmund players, including team captain Emre Can, tackles the name’s mystery head-on. 

The clip will be aired on both TV and digital platforms across key European markets, and it’s designed to spark curiosity, familiarize new audiences with the brand, and boost visibility through both star power and witty storytelling.

 

Building on Momentum 🎯

This campaign follows several of NAGA’s recent milestones — from launching the “Go‑to App for Everything Money” campaign featuring global icon Mike Tyson, to integrating with TipRanks for enhanced analytics, and rolling out ongoing product upgrades. As an official partner of Borussia Dortmund, NAGA continues to inspire smarter financial engagement across audiences — from new investors to seasoned traders.

 

Trust-Based, Regulated, and Community Driven 

NAGA Group operates as a group of multi-licensed companies regulated across Europe and globally and is publicly listed on the Frankfurt Stock Exchange (XE:N4G), highlighting its commitment to transparency, strong corporate governance, and long-term accountability within a regulated and open environment.

 

A Community-Driven Financial Hub

More than just a fintech platform, NAGA is a vibrant financial community of over 2 million. Through its integrated social trading features, users can share insights, explore strategies, and engage with one another, making finance more collaborative, transparent, and accessible. 

The platform experience is supported by in-app education, market insights, and analysis tools — all designed to empower people at every step of their financial journey. The campaign is now live in key markets, with a multi-channel roll-out spanning TV, digital, and social channels.

Watch the video — and finally discover what “NAGA” really means (spoiler alert: it involves a chilly and a nod from Emre Can)!

NAGA offers an all-in-one multi-asset investment platform. The value of investments may fluctuate. All investments carry risk. 

IMPORTANT NOTICE: Any news, opinions, research, analyses, prices or other information contained in this article are provided as general market commentary and do not constitute investment advice. The market commentary has not been prepared in accordance with legal requirements designed to promote the independence of investment research, and therefore, it is not subject to any prohibition on dealing ahead of dissemination. Past performance is not an indication of possible future performance. Any action you take upon the information in this article is strictly at your own risk, and we will not be liable for any losses and damages in connection with the use of this article.

RISK WARNING: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. A high percentage of retail client investors lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Related articles

NAGA Blog
Cotton, Intel, and USD/CHF Balance Growth With Caution
April 27, 2026
Markets are being shaped by a mix of supply concerns, AI-driven growth, and cautious currency sentiment. Cotton is rising as dry weather, high oil prices, and lower planting expectations raise production worries, though large global stockpiles may limit the rally. Intel is showing early signs of recovery as AI demand supports revenue, but profitability and foundry costs remain major challenges. In currencies, USD/CHF is stuck between the dollar's interest-rate advantage and the Swiss franc's safe-haven appeal. Together, these markets show how traders are balancing opportunity with caution.

Read more

Andreas Thalassinos

Andreas Thalassinos

NAGA Blog
NAGA's Best Q1 to Date: A Stronger Platform for Every Trader
April 27, 2026
We have just reported our first ever profitable Q1, with trading volume up year-on-year and 87,500+ new users joining the platform.

Read more

NAGA Blog
Oil Climbs Tesla Slips and GBPJPY Tests the Edge
April 24, 2026
Markets are moving in a cautious but active mood on April 24, with oil, Tesla, and GBP/JPY all reacting to different but important forces. WTI crude is rising as Middle East supply fears keep traders focused on the Strait of Hormuz, while Tesla shares are slipping despite strong earnings as investors weigh future spending and delivery risks. At the same time, GBP/JPY remains near a one-year high, supported by the wide gap between UK and Japanese interest rates, but the risk of yen intervention is growing. Overall, the theme is clear: momentum is still present, but each market is vulnerable to sudden shifts in headlines, policy signals, and investor sentiment.

Read more

Andreas Thalassinos

Andreas Thalassinos

Load more
Need Help? Visit our Help Section
Download NAGA Trader

Copyright © 2026 – All rights reserved.

NAGA is a trademark of The NAGA Group AG, a German based FinTech company publicly listed on the Frankfurt Stock Exchange | WKN: A41YCM | ISIN: DE000A41YCM0.

The website is operated by NAGA Capital Ltd which is authorised and regulated by the Financial Services Authority Seychelles (FSA) under licence No. SD026. The registered address of Suite 3, Jivan’s Complex, Global Village, Mont Fleuri, Mahe, Seychelles. Tel: +248 4373121

Other group entities: NAGA Markets Europe Ltd, authorised and regulated by the Cyprus Securities and Exchange Commission ("CySEC") under license No. 204/13 with registered address at Agias Zonis 11, Limassol, 3027, Cyprus and NAGA Global (CY) Ltd, with registered address at Nikokreontos 2, NICE DREAM, 6th floor, Flat/Office 601, 1066, Nicosia, Cyprus.

RISK WARNING: Derivatives are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how derivatives work and whether you can afford to take the high risk of losing your money. This is not investment advice. Trading with NAGA Trader by following and/or copying or replicating the trades of other traders involves high levels of risks, even when following and/or copying or replicating the Lead Traders. Such risks include the risk that you may be following/copying the trading decisions of possibly inexperienced/unprofessional traders, or traders whose ultimate purpose or intention, or financial status may differ from yours. Before making an investment decision, you should rely on your own assessment of the person making the trading decisions and the terms of all the legal documentation.

Restricted countries: NAGA Capital Ltd does not provide services for the residents of certain countries, such as Afghanistan, Albania, American Samoa, Anguilla, Australia, Austria, Barbados, Belarus, Belgium, Bermuda, British Indian Ocean Territory, Bulgaria, Burkina Faso, Canada, Cayman Islands, Central African Republic, Christmas Island, Cocos (Keeling) Islands, The Democratic Republic of the Congo, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Falkland Islands (Malvinas), Finland, France, Germany, Gibraltar, Greece, Guam, Haiti, Heard Island and McDonald Islands, Hungary, Iceland, Islamic Republic of Iran, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jersey, Democratic People's Republic of Korea, Latvia, Libyan Arab Jamahiriya, Liechtenstein, Lithuania, Luxembourg, Mali, Malta, Montserrat, Mozambique, Myanmar, Netherlands, New Zealand, Norfolk Island, Norway, Palestinian Territory, Occupied, Pitcairn, Poland, Portugal, Romania, Saint Helena, Ascension and Tristan Da Cunha, San Marino, Senegal, Serbia, Slovakia, Slovenia, Somalia, South Georgia and the South Sandwich Islands, South Sudan, Spain, Sri Lanka, Sweden, Switzerland, Syrian Arab Republic, Trinidad and Tobago, Tunisia, Turks and Caicos Islands, Uganda, United Kingdom and any other countries where the citizens have British proof of identity (i.e. British Virgin Island, Gibraltar, Isle of Man etc.), United States, U.S. Minor Islands, Vanuatu, Virgin Islands, British, Virgin Islands, U.S., Yemen, and Zimbabwe.