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The NAGA Group enters sponsoring partnership with German Bundesliga football team Borussia Dortmund

Provider of the all-in-one financial SuperApp NAGA, has entered into a partnership with Borussia Dortmund (BVB) for the current and upcoming Bundesliga season 2025/2026.

Updated October 6, 2025

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Hamburg, 4 September 2024 – The NAGA Group AG (XETRA: N4G, ISIN: DE000A161NR7), provider of the all-in-one financial SuperApp NAGA, has entered into a partnership with Borussia Dortmund (BVB) for the current and upcoming Bundesliga season 2025/2026.

As an Official Partner of BVB, The NAGA Group will receive exclusive rights to use the team’s BVB Partner logo on multiple markets, and the rights for club players’ image in branding materials. Additionally, NAGA’s brand will be present on the LED advertising boards at home matches on Borussia’s stadium Signal Iduna Park.

Following the merger with Key Way Group, the new NAGA Group aims to power-up its brand awareness in Germany, its most important core market, as well as in other important global regions, and to attract new target groups to its offerings. 

Octavian Patrascu, CEO of The NAGA Group: “We are excited for the opportunity to sponsor Borussia Dortmund, a club that shares our ambition and commitment to a journey of continuous growth and success. As one of Germany's leading fintech companies, NAGA’s goal is to combine multiple verticals and products into a single SuperApp and just as Borussia has built a strong and passionate fan community, NAGA is dedicated to creating a vibrant social platform that connects users in the financial world. This partnership allows us to align our brand with a community-driven team and bring our innovative financial platform and services to ambitious fans interested in the capital markets, who share our drive for success.”

Carsten Cramer, Managing Director of BVB: “We are very pleased to welcome NAGA as our new partner. This collaboration combines the innovative strength of a leading fintech company with the passion and tradition of BVB. We are looking forward to the joint projects of this partnership.” 

IMPORTANT NOTICE: Any news, opinions, research, analyses, prices or other information contained in this article are provided as general market commentary and do not constitute investment advice. The market commentary has not been prepared in accordance with legal requirements designed to promote the independence of investment research, and therefore, it is not subject to any prohibition on dealing ahead of dissemination. Past performance is not an indication of possible future performance. Any action you take upon the information in this article is strictly at your own risk, and we will not be liable for any losses and damages in connection with the use of this article.
RISK WARNING: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. A high percentage of retail client investors lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

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NAGA is a trademark of The NAGA Group AG, a German based FinTech company publicly listed on the Frankfurt Stock Exchange | WKN: A41YCM | ISIN: DE000A41YCM0.

The website is operated by KEY WAY MARKETS LTD a Company limited by shares that is formed and registered under the Laws of the Abu Dhabi Global Market (“ADGM”) under license number 000003041, authorized and regulated by the Financial Services Regulatory Authority (“FSRA”) with Financial Services Permission Number 190005, having its registered offices at Office 2, 21st Floor, Al Sila Tower, ADGM Square, Al Maryah Island, Abu Dhabi, United Arab Emirates (“the Company”).

The Company is authorized to provide financial products and services to Retail Clients and to persons who meet the qualifying criteria of a Professional Client as defined in the ADGM Conduct of Business Module. Other group entities: NAGA Markets Europe Ltd, authorized and regulated by the Cyprus Securities and Exchange Commission ("CySEC") under license No. 204/13 with registered address at Agias Zonis 11, Limassol, 3027, Cyprus.

RISK WARNING: Trading leveraged products (CFDs) and real shares involves significant risk, including the potential loss of your initial investment, and may not be suitable for all investors. Before trading or investing, you are strongly advised to read and ensure you understand the relevant Risk Disclosure and warnings included in the Company's legal documents section. There is a substantial risk that you may lose all of your initial investment when trading or investing. We recommend that you carefully consider whether trading leveraged products or investing in shares is appropriate for you in light of your personal circumstances, and ensure you fully understand all associated risks before proceeding. 24.46% of retail investor accounts generate profits when trading leveraged products with this provider. Trading with NAGA Trader by following and/or copying or replicating the trades of other traders involves high levels of risks, even when following and/or copying or replicating the top-performing traders. Such risks include the risk that you may be following/copying the trading decisions of possibly inexperienced/unprofessional traders, or traders whose ultimate purpose or intention, or financial status may differ from yours. Before making an investment decision, you should rely on your own assessment of the person making the trading decisions and the terms of all the legal documentation.

Disclaimer: The content on this page is for informational purposes only and is not intended as a recommendation or advice. Any references to past performance, emulated performance, or forecasts in the Company’s advertisements are not reliable indicators of future results. Customers are solely responsible for their own business decisions or investments.