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BREAD FINANCIAL HOLDINGS Stock (BFH.re) Price Chart, Analysis, and Forecast

View the real-time BREAD FINANCIAL HOLDINGS (BFH.re) stock quote and decide if you want to buy and when to sell. Find predictions, financials, the latest news and other information to help you with your stock investing.

$102.39
-5.34%
Followers
1
Annual change
63.41%
Daily price range:
Low
100.64
High
106.75
Trade BFH

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BFH live price

Live Chart

Past performance is not a reliable indicator of future results.

Is BREAD FINANCIAL HOLDINGS a good stock to buy?

The quantitative stock rating system created by TipRanks shows that BREAD FINANCIAL HOLDINGS price is neutral. Its Smart Score¹ of 4 indicates BREAD FINANCIAL HOLDINGS is a top stock to add to your watchlist.

4

Smart Score

Why is BREAD FINANCIAL HOLDINGS stock price going up?

BREAD FINANCIAL HOLDINGS

Bulls say

  • Credit quality

    Improving credit metrics, including declines in delinquencies and charge-offs, imply lower future loan losses and support profit resilience.

  • Partnership-driven growth

    Strength in co-brand relationships and the payments platform is accelerating receivables and loan growth beyond typical seasonal patterns, supporting upside to revenue expectations.

  • Capital returns

    Elevated share repurchases deliver meaningful capital return that bolsters earnings per share and underpins shareholder value.

  • Execution risk on growth and margins

    Uncertainty exists about reaching the high end of loan growth guidance and sustaining margin and fee trends, creating execution risk for projected results.

  • Partner-related revenue pressure

    A partner-related benefit that will be passed through to partners reduces reported revenue and may weaken near-term sales visibility.

  • Lower-credit consumer softness

    Signs of softening among lower-credit customers in the competitive set raise the risk of weaker loan originations and moderation in credit-sales momentum.

Why is BREAD FINANCIAL HOLDINGS stock price going down?

BREAD FINANCIAL HOLDINGS

Bears say

    No bearish insights available yet.

What is happening with
BREAD FINANCIAL HOLDINGS stock price today?

  • The price of BREAD FINANCIAL HOLDINGS today, as of October 22, 2026, was $102.39. That's down -0.70% from the previous session's BREAD FINANCIAL HOLDINGS closing price.

  • The BREAD FINANCIAL HOLDINGS price is rising this week. Compared to last week, the rate of BREAD FINANCIAL HOLDINGS is up 1.40%, and it's up 2.30% from one month ago.

  • The 52-week BREAD FINANCIAL HOLDINGS price high is $113.50, while the 52-week BREAD FINANCIAL HOLDINGS price low is $60.10.

  • Year to date, BREAD FINANCIAL HOLDINGS price is up 56.70% from the beginning of the year and has had a return of 56.70% in the last 12 months.

What is the sentiment of BREAD FINANCIAL HOLDINGS stock in October 2026?

The sentiment score², indicating how the crowd feels about BREAD FINANCIAL HOLDINGS stock is NEUTRAL. The sentiment signal³ observed at the start of the market session, offering insights into whether BREAD FINANCIAL HOLDINGS stock price today is likely to increase, decrease, or remain steady, is NEUTRAL.

News Sentiment
Very Bullish
Very Bullish
Bullish: 100%Bearish: 0%
Blogger Opinion
Bullish
Bullish
Bullish: 60%Bearish: 40%
Investors Sentiment
Very Negative
Very Negative
Past 7d: -1%Past 30d: -1%

Table with the sentiment of BREAD FINANCIAL HOLDINGS stock in October 2026

BREAD FINANCIAL HOLDINGS stock analysis

Based on analysts giving ratings to BREAD FINANCIAL HOLDINGS stock, the consensus⁴ is BUY. Hedge funds activity⁵ decreased in the last quarter, while Insider activity⁶ trend is bearish (sold BREAD FINANCIAL HOLDINGS shares)

BREAD FINANCIAL HOLDINGS Technical Analysis

Trending upPositive
SMA
Trending up0.8
Momentum

Simple moving average: 20/200 days

Momentum: 12 month change

BREAD FINANCIAL HOLDINGS Insider Activity

Trending downsold shares
Trend

Net -296K shares last quarter

BREAD FINANCIAL HOLDINGS Fundamentals

Trending up+17.0%
Return on equity
Trending up+3.0%
Asset Growth

Return on equity: last 12 months

Asset growth: 12 month change

Discover key BREAD FINANCIAL HOLDINGS stock trends with NAGA Insights

What am I Missing?

  • Make informed decisions based on real-time data, expert analysis, and powerful research tools from TipRanks.

  • Access advanced BREAD FINANCIAL HOLDINGS charting, technical analysis, and live market data from TradingView.

  • Get AI-powered BREAD FINANCIAL HOLDINGS trade signals, in-depth market analysis, and technical strategy insights from Trading Central.

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BREAD FINANCIAL HOLDINGS stock outlook 2026

Analysts forecast BREAD FINANCIAL HOLDINGS stock price will rise in the next 12 months. Based on 12 Wall Street analysts offering BREAD FINANCIAL HOLDINGS price predictions in the last 3 months, the average price target is $117.36.

The highest BREAD FINANCIAL HOLDINGS stock forecast is $130.00, while the lowest is $107.00. The average BREAD FINANCIAL HOLDINGS price target represents a 8.04% change from the actual price of $102.39.

BREAD FINANCIAL HOLDINGS stock price prediction⁷

  • Highest price target$130.00
  • Average price target$117.36
  • Lowest price target$107.00

BREAD FINANCIAL HOLDINGS stock forecast⁸

  • Buy50.00%
  • Hold50.00%
  • Sell0.00%

Overview of stock forecast and price predictions 2026. Analyst price targets and consensus are estimates only and do not constitute guarantees of future outcomes.

Investing in BREAD FINANCIAL HOLDINGS stock

There are two ways to invest in BREAD FINANCIAL HOLDINGS stock: trading BREAD FINANCIAL HOLDINGS stock through derivatives like CFDs or buying shares of BREAD FINANCIAL HOLDINGS stock outright. With NAGA.com, you can do both and more.


Buy BREAD FINANCIAL HOLDINGS shares of stock if you want to hold them for a long time. You commit the full value of the BREAD FINANCIAL HOLDINGS shares outright and profit only if they increase in price.


Trade BREAD FINANCIAL HOLDINGS if you want more flexibility — say you want to speculate on its price movements in both directions. With CFDs, you can open a buy position (go long) if you think BREAD FINANCIAL HOLDINGS stock’s price will rise, or you can open a sell position (go short) if you believe the BREAD FINANCIAL HOLDINGS stock’s price will fall.


You won’t need to commit to the full value of the position. But bear in mind that leverage can increase both your profits and losses.

How to invest

How to trade BREAD FINANCIAL HOLDINGS with CFDs?

  • If you want to speculate on BREAD FINANCIAL HOLDINGS price, search for BREAD FINANCIAL HOLDINGS CFD. Then click on the "BREAD FINANCIAL HOLDINGS" symbol to view the chart and other insights before placing your trade. Also, review "BREAD FINANCIAL HOLDINGS" contract specification to be aware of all the BREAD FINANCIAL HOLDINGS CFD trading conditions.

How to buy BREAD FINANCIAL HOLDINGS stock?

  • If you want to buy BREAD FINANCIAL HOLDINGS shares outright to hold them for a long time, search for BREAD FINANCIAL HOLDINGS stock with ownership (Real Stocks). Then click on the "BREAD FINANCIAL HOLDINGS" symbol to view the chart and other insights before placing your trade. Also, review "BREAD FINANCIAL HOLDINGS" contract specification to be aware of all the BREAD FINANCIAL HOLDINGS stock buying conditions.

trading conditions:

Platform
MT5
Ticker#BFH.re
Volume step
Lot value
Minimum trade size
Maximum trade size
Commission0.00%
Monthly price change (%)4.85%
Annual price change (%)63.41%
Digits
Tick value0.01
Trading Hours & Fees

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BREAD FINANCIAL HOLDINGS company presentation

BFH

Bread Financial Holdings

Real Stocks

-5.34%

$102.8
$102.39

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for approximately 130 private label and co-brand credit card programs, as well as through Bread partnerships to approximately 500 small-and medium-sized businesses merchants; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs and Bread BNPL (installment loans, split-pay) products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products, including installment and split-pay solutions. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was founded in 1996 and is headquartered in Columbus, Ohio.

Latest BREAD FINANCIAL HOLDINGS stock news

Discover the latest news that can influence BREAD FINANCIAL HOLDINGS’s earnings sentiment and BREAD FINANCIAL HOLDINGS forecast and price predictions.

Neutral
Bread Financial Holdings Inc (BFH) Q3 2026 Earnings Call Highlights: Loan Growth and Credit ...
22/10/2026/17:05
Neutral
Q3 2026 Bread Financial Holdings, Inc. Earnings Call Transcript
22/10/2026/15:00
Neutral
Bread Financial (BFH) Q3 2026 Earnings Call Transcript
22/10/2026/11:59

FAQs about BREAD FINANCIAL HOLDINGS trading

The price of BREAD FINANCIAL HOLDINGS stock today, as of October 22, 2026, was 102.39. That's down -0.70% from the previous session's BREAD FINANCIAL HOLDINGS closing price.

IMPORTANT NOTICE: The content presented in the instrument page is only for informational, educational and support purposes. The material presented, including analyses, sentiment, consensus, prices, opinions or other content, is not an investment recommendation or information that recommends or suggests an investment strategy, nor is it included in the scope of investment advice. NAGA will not accept liability for any loss or damage, including but not limited to any loss of profits, that may arise directly or indirectly from the use of or reliance on the information contained in this page. NAGA is not responsible for the actions or omissions of the client, especially for the acquisition or disposal of financial instruments, made based on the information contained in this page. Past performance is not necessarily indicative of future results, and anyone acting on this information does so at their own risk. ¹ ⁵ ⁶ The Smart Score is a proprietary quantitative stock scoring system created by TipRanks. It assigns stocks a score from one to ten, based on 8 market key factors. The lowest score is 1, and the highest is 10. Stocks with a score of 8, 9, or 10 are considered Outperform, and with a score of 1, 2, or 3 are considered Underperform. The score is data-driven and does not involve any human intervention. The contributing market factors are Wall Street analyst ratings, Corporate insider transactions, Financial blogger opinions, Individual investor sentiment, Hedge fund manager activity, News sentiment, Technicals and Fundamentals. This information is provided for indicative purposes only and should not be interpreted as investment advice or a recommendation to trade. ⁴ ⁷ ⁸ TipRanks’ consensus ratings provide an aggregated view of expectations and consensus on a particular stock from a wide range of global analyst opinions. They’re then condensed into a single indicator, which can help you make investment decisions based on expert analysis. TipRanks’ 12-month forecast is a consensus price target derived from Wall Street analysts’ projections made over the past three months. It forecasts the potential high, low, and average share price for a stock one year from now, along with the average expected upside or downside percentage. ² ³ The sentiment signal and sentiment score are provided by Trading Central. Sentiment insights and market views are based on available data and do not guarantee future performance.